Call it Digital , Online or Interactive Marketing , it doesn’t matter since every year it’s demanding more attention and more budgets are allocated to it.
Old school marketing is still working and will always work but now that the world is gone Digital , all the companies regardless of their sizes , are focusing more on upgrading their traditional Marketing to the digital one . so what is the difference between these 2 types ? and What can be the reason behind that change ?
In the Academic definition, digital marketing is the promotion of products or brands via one or more forms of electronic media. It differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what is not– typically in real time.
Digital marketing is affordable and less expensive than the traditional offline marketing methods. for instance , social media can transmit a marketing message to consumers for the merest fraction of the cost of a TV ad and reach wider audience.
Digital Marketing can also be tracked and monitored. Rather than making expensive customer research, you can quickly view customer response rates and measure the effectiveness of your marketing campaign in real-time, which will allow you to plan more effectively for the next one.
Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.